TE Connectivity

CHALLENGE: Despite making some of the best components available, TE Connectivity swims in an ever-deepening sea of competition. We needed to strengthen brand awareness within the engineering industry while showcasing how well the brand’s components function in harsh environments.

SOLUTION: We partnered with Andretti Autosports and developed an all-electric racer for Formula E. Then we let the audiences that engineers care about the most (other engineers and end users) tell the story.