Puffs

CHALLENGE: Despite offering a superior product, Puffs was consistently outsold by its biggest competitor. In fact, consumers even referred to the entire facial tissue category as “Kleenex”. We needed to boost brand awareness and sales.

SOLUTION: Research told us that the sore, red nose that usually comes with having a cold, is actually a result of using rough tissues. So, we created these cute little Puffs Pals and demonized the market leader’s shortcomings while touting Puffs’ superior softness and soothing lotion.

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