Twitch

CHALLENGE: Charmin wanted to gain younger customers, but we had a few strikes against us. Most people don’t care which toilet paper they buy. On top of that, the brand mostly advertised on TV, and the people they wanted to reach don’t watch much television.

SOLUTION: We went to Twitch. When streamers paused their stream for a bio break, visitors were treated to a platform-relevant, 8-bit video game-themed “bathroom break” that showcased Charmin Essentials (Charmin’s lowest priced, “entry level” product).

The Charmin Van-Go

PROBLEM: It’s easy to find just about anything in New York, except for a clean, functional bathroom when you need one.

SOLUTION: Through a partnership with Jack Morton Worldwide, we created the world’s first-ever, on-demand mobile bathroom service and delivered a better bathroom experience to people all over New York City.

Hulu

CHALLENGE: Hulu introduced a new advertising space and Charmin wanted to take advantage of it.

SOLUTION: Charmin was one of the first brands to play in the new medium. When users paused their videos, they were treated to the Charmin bear’s not-so-subtle hint to go use the bathroom.

Reds Baseball

PROBLEM: P&G had bought advertising space at Cincinnati’s Great American Ballpark and wanted to offer up a fun little extra to visitors.

SOLUTION: We created family-friendly Charmin trading cards that featured the bears and baseball-themed poop puns.