Bounty

CHALLENGE: The Quicker Picker Upper is great for the spills that always seem to happen when you’re watching football. Despite not being an official NFL sponsor, we needed to make Bounty a top-of-mind, game day essential right alongside chips, beer, and wings - without the benefit of a TV buy.

SOLUTION: We went through the NFL’s roster and matched each team with a regional dish. When teams clashed on the field, (according to the official schedule) their respective foods collided on YouTube in the form of six-second bumpers.