Bayer

CHALLENGE: Bayer is a household name, but most people think of it as just an aspirin company. We needed to convince them that it’s actually world’s largest health and nutrition company, complete with research and products ranging from pharmaceuticals, to famous over-the-counter medicines like Claritin, to agricultural innovations that help seeds resist the effects of climate change. 

SOLUTION: We didn’t just show the breadth of what Bayer does, we focused on the human benefit of why they do it.